Innovation is a key element in the Demiraglar strategy with significant investment in R&D aimed at providing an innovative solution in line with the latest market trends which applies the most advanced technology to stone and other materials.

Demiraglar has a Department of R&D,  the mission of which  is the research and  development of new  technology in order  to create placement  and maintenance systems, anti-stain and anti-slip methods as well as other applications with their materials, taking into account at all times the innovation in finishes and formats.